Experimentation · Optimizely
Optimizely: experimentation & personalization
A/B, multivariate, feature flags, and objective management
Optimizely offers web/mobile/server experimentation, feature flags, personalization, and centralized objectives for growth and conversion optimization.
Cross-platform experiments
Web, mobile, and server tests with feature toggles and rollbacks.
Personalization
Audience- and rule-based experiences to lift conversions.
Metrics & objectives
Central metric management to evaluate impact.
Governance
Permissions, audit, and privacy controls for enterprises.
适用场景 / Use cases
- CRO
- Feature rollout and rollback
- Personalized experiences
- Unified experimentation