Experimentation · VWO
VWO: visual optimization and testing
A/B and multivariate tests with heatmaps and recordings
VWO combines visual editing, A/B and multivariate testing, heatmaps, session recordings, and conversion analytics to improve site/app experiences.
Visual editor
Create variants without code.
Experiment suite
A/B, multivariate, split URL, and more.
Behavior insights
Heatmaps, recordings, and funnels to find issues.
Targeting
Audience/device/geo targeting for experiments.
适用场景 / Use cases
- Conversion optimization
- Landing page/funnel tests
- UX issue detection
- Personalized testing