ELT / Integration · Segment
Segment: CDP and event routing
Collect multi-platform events, route to warehouses and downstream tools with identity/audiences
Segment is a popular CDP/event pipeline that collects data across platforms, routes it to warehouses and marketing/analytics tools, and supports identity resolution, audience activation, and real-time streams.
Multi-platform collection
Web, mobile, server, and cloud events unified.
Routing & storage
Send to warehouses/lakes and many SaaS/ad destinations.
Identity & audiences
Identity resolution, cohorts, and real-time activation.
Privacy & governance
Consent controls, filtering, and data governance.
适用场景 / Use cases
- Unified event pipeline
- CDP audience activation
- Marketing/product data activation
- Real-time streaming to warehouse