Product Analytics · Heap
Heap: autocapture product analytics
No-instrument event capture with funnels, retention, and pathing
Heap focuses on autocapture, collecting clicks, pages, and forms without upfront instrumentation. Teams rapidly build funnels, retention, paths, and cohorts for product optimization and growth.
Autocapture
Capture key behaviors without pre-tagging to speed implementation.
Funnels & retention
Build conversion and retention views with segments and drill-downs.
Paths & exploration
Visual pathing to uncover anomalies and opportunities.
Governance & history
Define/clean events with backfill to improve data usability.
适用场景 / Use cases
- Fast setup of product data
- Conversion and retention analysis
- Behavior path exploration
- Growth and UX optimization